Haven't created any tags for your customers yet? Shopify has a guide you can follow here: Creating and using tags in Shopify
Once you've created your customer tags, simply follow the short guide below to display/hide menu items using the same tags:
1. Open the CustomerHub app and click on the "Configuration" tab
2. Select "Menu Builder"
3. Add your "Custom Link", "Shopify Page" or "Integration Link"
4. Click "Edit"
5. Add the tag/s and press enter
6. Click "Save Changes"
The added link, page or integration will now only be visible to customers with the same tag